LCCI offers a wide range of qualifications which are available at Levels 1 to 4 across the following subject areas:
- Business
- Financial and Quantitative
- Marketing.
Outlines
CHAPTER 1 : UNDERSTANDING MARKETING
- The nature of marketing
- Marketing and the nature of business
- How and why a business markets internationally
CHAPTER 2 : THE MARKETING PLAN
- Business and marketing objectives
- Analyzing the internal and external marketing environment
CHAPTER 3 MARKET RESEARCH, DATA COLLECTION AND SEGMENTATION
- Conducting market research
- Sampling techniques
- Segmenting the market
CHAPTER 4 MARKETING MIX
- The marketing mix
CHAPTER 5 : MEASURING THE SUCCESS OF MARKETING ACTIVITIES
- Measuring success
CHAPTER 6 : LEGAL AND ETHICAL ISSUES
- Legal issues
- Ethical issues
- Ethical business practices
Outlines
CHAPTER 1 : THE INTERNAL AND EXTERNAL BUSINESS ENVIRONMENT
- Types of enterprise
- The business environment and the enterprise
- Stakeholders
- The impact of globalization on the business environment
- Business structure and culture
CHAPTER 2 : BUSINESS PLANNING FOR SMALL AND ESTABLISHED ENTERPRISES
- The purpose and components of planning
- Market research and market analysis
- Human resource planning
- Financial planning
- Production planning
CHAPTER 3 : MANAGING BUSINESS RISKS AND GROWTH
- Business risks
- Business analysis tools
- Managing change
CHAPTER 4 : MEASURING AND IMPROVING THE PERFORMANCE OF THE ENTERPRISE
- The purpose of performance measurement
- The role of management information
- Quality systems
- Workforce management and development
- Financial statements
Outlines
CHAPTER 1 : SALES FUNDAMENTALS
- The link between the marketing mix, the product life cycle and sales
- Types of sales techniques/opportunities
- The customer's buying process
- Sales activities
- Legal and ethical selling
- The organizational structure of the sales team
- Payment of salespeople
CHAPTER 2 : THE STAGES OF THE PERSONAL SELLING PROCESS
- Personal selling process and activities
- Prospecting for customers
- Pre-approach
- Approach
- Presentation and demonstration
- Handling requests for clarification and objections
- Closing the sale
- Follow-ups 3
CHAPTER 3 : INFORMATION NEEDED TO PREPARE A SALES PLAN
- Understand customer groups
- Market segmentation and use of market research data
- Analyzing the sales environment
- Selling in international markets
CHAPTER 4 : SALES PLANNING AND MEASURING PERFORMANCE
- Sales plans
- Sales targets
- Sales forecasting
- Measuring sales performance outcomes
CHAPTER 5 : ACCOUNT MANAGEMENT
- Features of account management
- Key accounts features
- Customer relationship management (CRM)
- Challenges of account management
- LCCI Level 3 Modern Marketing Principles
-
Outlines
30 HrsCHAPTER 1 : UNDERSTANDING MARKETING
- The nature of marketing
- Marketing and the nature of business
- How and why a business markets internationally
CHAPTER 2 : THE MARKETING PLAN
- Business and marketing objectives
- Analyzing the internal and external marketing environment
CHAPTER 3 MARKET RESEARCH, DATA COLLECTION AND SEGMENTATION
- Conducting market research
- Sampling techniques
- Segmenting the market
CHAPTER 4 MARKETING MIX
- The marketing mix
CHAPTER 5 : MEASURING THE SUCCESS OF MARKETING ACTIVITIES
- Measuring success
CHAPTER 6 : LEGAL AND ETHICAL ISSUES
- Legal issues
- Ethical issues
- Ethical business practices
- LCCI Level 3 Business Principles & Enterprise
-
Outlines
30 HrsCHAPTER 1 : THE INTERNAL AND EXTERNAL BUSINESS ENVIRONMENT
- Types of enterprise
- The business environment and the enterprise
- Stakeholders
- The impact of globalization on the business environment
- Business structure and culture
CHAPTER 2 : BUSINESS PLANNING FOR SMALL AND ESTABLISHED ENTERPRISES
- The purpose and components of planning
- Market research and market analysis
- Human resource planning
- Financial planning
- Production planning
CHAPTER 3 : MANAGING BUSINESS RISKS AND GROWTH
- Business risks
- Business analysis tools
- Managing change
CHAPTER 4 : MEASURING AND IMPROVING THE PERFORMANCE OF THE ENTERPRISE
- The purpose of performance measurement
- The role of management information
- Quality systems
- Workforce management and development
- Financial statements
- LCCI Level 3 Sales and Account Management
-
Outlines
30 HrsCHAPTER 1 : SALES FUNDAMENTALS
- The link between the marketing mix, the product life cycle and sales
- Types of sales techniques/opportunities
- The customer's buying process
- Sales activities
- Legal and ethical selling
- The organizational structure of the sales team
- Payment of salespeople
CHAPTER 2 : THE STAGES OF THE PERSONAL SELLING PROCESS
- Personal selling process and activities
- Prospecting for customers
- Pre-approach
- Approach
- Presentation and demonstration
- Handling requests for clarification and objections
- Closing the sale
- Follow-ups 3
CHAPTER 3 : INFORMATION NEEDED TO PREPARE A SALES PLAN
- Understand customer groups
- Market segmentation and use of market research data
- Analyzing the sales environment
- Selling in international markets
CHAPTER 4 : SALES PLANNING AND MEASURING PERFORMANCE
- Sales plans
- Sales targets
- Sales forecasting
- Measuring sales performance outcomes
CHAPTER 5 : ACCOUNT MANAGEMENT
- Features of account management
- Key accounts features
- Customer relationship management (CRM)
- Challenges of account management