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Hours
Marketing is the art of doing business. This training is designed to help understanding the Science of Marketing and different ways to implement it.
Learning Objectives
By the completion of this training, the trainee will be able to:- The marketing management concept
- The marketing tools to be used in different business models
- The different ways of marketing
The Marketing Concept
- The definition of marketing
- The misunderstood marketing concepts
- Different ways of marketing
- The purpose of marketing in a business
Understanding Consumer
- The difference between a consumer and a customer
- The buying stage
- Factors affecting a customer decision
- Building up a customer relationship
The Marketing Mix
- The history of marketing mix
- The 4 p’s concept
- The pricing strategies
- The distribution strategies
- The promotion mix